Meet Our Newest Partner: Metrowest Subaru

At NEMBA, the best partnerships aren't transactional; they're built on shared values. That's exactly what we found in Metrowest Subaru, and we're thrilled to welcome them as an official NEMBA partner.

The team at Metrowest Subaru believes, as we do, that time outdoors is fundamental to health, happiness, and human connection. Their customers live that every day on trails, in the woods, and behind the wheel of vehicles that get them there. As they put it: "Mountain biking is more than a sport; it's a gateway to community, well-being, and lifelong adventure. We see it in our own parking lots and live it ourselves."

Share the Love - And Then Some

The partnership centers on Subaru's annual Share the Love Event, a national initiative that turns new vehicle purchases into community giving. Each year, from late November through early January, Subaru of America donates $250 for every new vehicle sold or leased, and customers choose which charity receives that contribution, including local "hometown" partners like NEMBA.

What sets Metrowest Subaru apart is what they bring on top of that. While participating retailers can choose to add anywhere from $50 to $250 per vehicle, Metrowest Subaru matches the full $250, making them one of the very few retailers in the country to go all in. That means every vehicle purchased during the event can generate up to $500 for NEMBA.

The results speak for themselves. Through their commitment to this program, Metrowest Subaru and Subaru of America have collectively donated $969,173 to hometown charities directly supporting organizations that strengthen local communities and help people get outside.

Nationally, Share the Love has raised nearly $320 million and supported more than 2,700 hometown charities over 18 years. But for Metrowest Subaru, it's always been about the local impact, partners like NEMBA, whose trail-building and stewardship work create healthier, more connected communities right here in New England.

A Dealership Built In Community

Metrowest Subaru is a family-owned dealership proudly serving the MetroWest region of Massachusetts. Built on a foundation of hardworking people who genuinely care about their clients and their community, they've earned recognition as a Subaru Love Promise Retailer of the Year, an honor given to retailers who go above and beyond for both customers and the communities they serve.

Their community commitments extend well beyond trails: they actively work to support housing stability, address food insecurity, and protect and improve the environment. In their own words, the goal is simple: "Help more people get outside, experience the power of the trails, and give back to something that gives so much to all of us."

What This Means for NEMBA

Support from Metrowest Subaru goes directly toward the work that matters most: trail building and stewardship, chapter support, and advocacy for access and land. Every dollar is a vote for more trail miles, better experiences, and a more inclusive riding community across New England.

This spring, look for Metrowest Subaru at NEMBA events across the region. We'd love for you to stop by, say hello, and learn more about everything they offer.

Visit Metrowest Subaru

Whether you're in the market for a new Subaru or just want to support a business that supports your trails, we encourage you to pay them a visit — and let them know NEMBA sent you.