I just got a Magicshine knock off (I know! a Magicshine KNOCKOFF!) from Amazon for $37 (IIRC). It says 1200 lumens, supposedly the old MS were 700 lumens. I can see that it is definitely a different LED in there and a quick wall test says that the new one is indeed a lot brighter than the old one. Can't wait to get it out on the trail and see for sure. Same quality as a MS as far as I can see - which is to say, not great, but not bad either.