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  • Recent Singletracks Mag

    I just got the most recent issue of Singletracks magazine yesterday and proceeded right to my 'reading room' to check it out. Not too many pages in, I came across an Ad from a Law Firm that forced me to do a 'double take'. I apologize, I don't have the issue in front of me, so I'm paraphrasing......The Ad stated that this Law firm were bike accident advocates or specialists......... and that got me thinking.

    I realize that some bike accidents are the faults of others, for example.........a roadie (while following the rules of the road) getting clipped by a driver, paying to ride at a skatepark and having a half pipe collapse while riding it, etc... I've always felt that jumping on your bike and riding trails was an individual choice, and all the individual risks involved are accepted by the rider once the helmet is strapped on.

    I found this Ad particularly troubling because Singletracks is read by Land Managers, Private Land Owners, and Gov't/Municiple representatives who grant us MTB's access to their land. There was an article a few pages away where representatives from NEMBA were meeting with Maine officials regarding trail acces!!!!!!

    I understand that these days the advertising dollars are far and few between and it's tough to turn away $$$, but do we (NEMBA) want this message getting out there via 'our' forum (Singletracks Magazine). I may be overracting, and if I am, let me know......I won't take offense. I've been wrong a million times about a million things and could be way off base with this one too. This just didn't feel right to me. IMO, this law firm is targeting the wrong audience.
    Slaphead Mofo Leisure Team
    Sunday River Bike Park

  • #2
    I'm thinking dog bite or car/ bike kind of accidents. These are by far the most common kind of incidents.
    SS rule the dirt!

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    • #3
      Originally posted by leebo View Post
      I'm thinking dog bite or car/ bike kind of accidents. These are by far the most common kind of incidents.
      this^

      there are way more news articles about being clipped by cars and 'what happens next?' did not occur to me about woods accidents

      but you never know... it just takes one sleazy, but well oiled, pack of sharks to cause towns to ban bikes in fear of lawsuits...
      --------------------------------------------------------------------------------------------------------------
      Goodbye,
      (4S,4aR,5S,5aR,6R,12aS)-4-(dimethylamino)- 3,5,10,12,12a-pentahydroxy- 6-methyl- 1,11-dioxo- 1,4,4a,5,5a,6,11,12a-octahydrotetracene- 2-carboxamide.
      You won't be missed.

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      • #4
        Yea, think about what happened in Ct. not long ago with the person riding into a gate...............there was a lawsuit, and it almost ruined it for everyone. As someone who rides in da woods, and reading that ad in a mountain bike journal, that Ad scares the hell outta me.
        Slaphead Mofo Leisure Team
        Sunday River Bike Park

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        • #5
          I hope you're reading too much into it, and that it was meant to apply to road situations, but it's a very valid point to bring up.

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          • #6
            The ad should not have been accepted in a mountain bike publication - it does convey the wrong message. I agree. It belongs in a roadie mag. Mountain biking is an inherently dangerous sport - the riders assume the responsibility.

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            • #7
              I would not always assume the responsibility while riding he road to the trails though. I don't think the ad dilutes us as trail riders. And in reality, if someone is gonna sue from a trail accident, most likely they or their family didn't get the idea from an ad in Singletracks....
              If you worried about falling off the bike, you'd never get on.--Lance Armstrong

              http://www.semassnemba.org
              http://www.trailwatch.org/
              www.friendsofwompatuck.org
              http://mountainbikechurch.blogspot.com/index.html
              http://www.mountainbikechurch.com/
              email:SteveC@semassnemba.org

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              • #8
                Gotta agree...wrong message - even if unintentional. The wrong inference drawn could be a decider of access!

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